PawzNDogz Snuffle Mats Head to Southeast Pet Stores

PetGuide Staff
by PetGuide Staff
(photo credit: Tonia Kraaman/shutterstock.com)

Canadian enrichment brand PawzNDogz is bringing its award-winning snuffle mats and foraging products to independent pet retailers across six Southeastern states through a new partnership with distributor Southeast Pet.


If you're like me and have a dog that loves to dig and forage, then you'll get why this is such a big deal. You see, the agreement puts PawzNDogz products within reach of independent stores throughout Alabama, Florida, Georgia, North Carolina, South Carolina, and Tennessee, giving pet parents in the region a new source for the kind of enrichment gear that keeps dogs mentally engaged.


PawzNDogz launched in 2019 with a straightforward mission: design products that encourage dogs to sniff, explore, forage, and think, tapping the natural instincts that keep a canine mind busy. The company grew from a home-based operation into an international brand, and it now supplies more than 1,300 independent pet retailers across Canada, the United States, the United Kingdom, Europe, New Zealand, Australia, and Taiwan.


For dog owners, thewhy behind this type of enrichment is a no-brainer. Snuffle mats and similar foraging toys turn mealtime and treat time into a puzzle, letting dogs work for their food in a way that mirrors how they would behave in the wild. Its also a great way to distract and pre-occupy dogs who suffer from separation anxiety, when mom and dad have to leave the house.


Southeast Pet has been serving independent pet stores since 1975 and operates as a 100% employee-owned distributor. The company runs distribution centers in Austell, Georgia, and Lakeland, Florida, supplying retailers across the same six states the new partnership covers.


Co-Founder Smriti Pratishruti said the fit between the two companies made the deal an easy one.


"We are very excited to partner with Southeast Pet and bring PawzNDogz to more independent retailers across the Southeast," Pratishruti said. "We have always believed that enrichment deserves a meaningful place in a dog's everyday life, and our products are designed to make that experience engaging, purposeful, and enjoyable. Southeast Pet's strong relationships with independent retailers and its employee-owned structure make them a great fit for our continued growth in the U.S."


Beyond the products themselves, retailers in the region will gain access to the company's retail support, product education, merchandising resources, and marketing materials, part of PawzNDogz's stated commitment to backing the independent stores that carry its line.

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