World’s First Lab-Grown Meat Treat for Dogs Launches in the UK

There has been a growing interest in finding sustainable and eco-friendly solutions to many aspects of our lives, and pet care is no different. With this in mind, a new and innovative solution is now transforming the pet food industry, allowing pet parents to provide for their pets in a way that aligns with their values.

The product inspiring further discussion about pet parenting while reducing your environmental footprint is “Chick Bites,” the world’s first commercially available pet treat incorporating lab-grown meat.

Introduced to the pet space by London-based startup Meatly, the treats contain 4% cultivated chicken. The “meat” is produced by harvesting a small sample of animal cells – in this case, from a chicken egg – and growing them in a bioreactor with water in nutrients. After just a few weeks, the process results in a protein mass that mirrors traditional meat but with a much smaller environmental footprint, making it a humane and eco-friendly alternative.

“Our intention was always to do cultivated meat for pet food. We recognized that there was a huge burning need in the pet world, with 20% of meat globally being eaten by our pets. The average Labrador eats more meat than its owner,” explained Meatly’s founder, Owen Ensor.

The company reports that their process uses 50-60% less land, 30-40% less water, and produces about 40% fewer CO2 emissions than traditional agricultural approaches. As a bonus, the meat is nutritionally equivalent to traditional chicken but free from steroids, hormones, and antibiotics.

The UK’s regulatory approval of Meatly’s product positions it as the first European market to offer cultivated meat for consumer purchase, whether for pets or humans.

The legality of selling lab-grown meat is one of the major challenges companies like Meatly face, with only a handful of countries currently permitting products like this. The United States approved lab-grown meat in 2023, but the states of Florida and Alabama have since banned cultivated meat products.

In addition to the legal challenges, there are still high costs associated with making cultivated meat.

“Currently, we’re about £30 (about $37) per kilogram of the chicken that we’re producing, and we’d want to be between £5 and £10 (between $6.20 and $12.40),” says Ensor. “Our process is still quite expensive, but we’ve made incredible progress bringing the cost down, particularly of the nutrients we are feeding the chicken cells with. Those are often the most expensive components, and we’ve brought those down from what has been £700 (about $867) per liter to what is currently 26 pence per liter (about 32 cents). We have made this more cost-efficient by orders of thousands in the last two years and are continuing on that journey.”

The treats are priced at £3.49 ($4.30) for 50 grams, making it a premium product. However, as the technology required for cultivating meat matures and becomes more cost-effective, it holds the potential for companies to offer more sustainable food solutions for our pets.

Palatability testing with dogs has shown surprisingly positive results, with many dogs showing a preference for Chick Bites. It’s a fascinating glimpse into the future of sustainable food production, and it’s happening right here and now for our beloved pets.

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