Europe’s Stena Line Declares 2025 ‘The Year of Pet Travel’

Do you love including your pets in every aspect of your life? If so, you’re not alone! As cherished members of our families, the thought of leaving our pets alone for anything, even vacation, can be difficult. For many, it even influences our vacation choices, leading us to explore the possibilities of pet-friendly travel.
It appears a major European travel provider understands this growing trend. Stena Line, a well-known ferry operator, has officially declared 2025 as ‘The Year of Pet Travel.’
It’s a move that highlights the increasing desire of pet parents who enjoy bringing their furry, scaled, or feathered companions along on their adventures. After all, there is no better travel companion (if you ask me, anyway).
This declaration comes on the heels of impressive figures. In 2024 alone, Stena Line recorded a staggering 78,000 pet crossings on the Irish Sea. This surge in pet-friendly travelers isn’t an isolated trend. In fact, data reveals a surprising 28% rise in online searches related to pet travel over the past four years.
This shift can be attributed to a few factors, including the growing reluctance of pet parents to vacation without their pets and the growing availability of pet-friendly accommodations.
Of course, a travel trend like this is also noteworthy in terms of its economic impact. Experts report that approximately 37% of families travel with their pets, an increase of 19% in the last decade. It confirms the emotional importance of pets in our lives and the significant economic opportunity this could create for brands willing to cater to their travel needs. Stena Line is an excellent example of this in action.
“At Stena Line, we know pets are important members of the family and we have made every effort to welcome them onboard, including increasing our number of pet cabins by 34% across our Irish Sea fleet,” stated Orla Noonan, Stena Line Travel Commercial Manager.
The company is committed to making pet travel easier than ever, including a pet lounge on specific routes and allowing pet parents to leave their pets in their vehicles, kennels, or designated dog lodges during the voyage. Making these options available allows each traveler to choose the most comfortable and suitable arrangement for their pet’s unique needs and preferences.
“It can sometimes feel a little daunting travelling with your pet,” Noonan said, “but we want to ensure pet owners that Stena Line is the relaxing way for you and your pet to travel.”
The declaration of 2025 as ‘The Year of Pet Travel’ by Stena Line is a clear indication of the ever-changing and evolving world of travel. As our bonds with our pets deepen, the travel industry is responding by making it easier and more accessible to bring them along for the journey.
This can be seen in the recent pairing of Roch Dog and Dog In Dog Out to elevate the world of pet-friendly accommodations and the upcoming dog-friendly cruise on the Margaritaville at Sea Islander, setting sail in November.
We hope that this is an indication of the growing list of opportunities for pet parents to make lasting memories with their pets by their side.
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Britt Kascjak is a proud pet mom, sharing her heart (and her home) with her “pack” which includes her husband John, their 2 dogs – Lucifer and Willow – and their 3 cats – Pippen, Jinx, and Theia. She has been active in the animal rescue community for over 15 years, volunteering, fostering and advocating for organizations across Canada and the US. In her free time, she enjoys traveling around the country camping, hiking, and canoeing with her pets.
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